Hardware

Gamescom ditches ‘hybrid’ plan, will stay fully digital for 2021

Gamescom ditches 'hybrid' plan, will stay fully digital for 2021

Gamescom organizers have announced that despite their best efforts to put together a “hybrid” show for 2021 that would include some form of in-person attendance, this year’s event—like last year—will be fully digital. The decision was made after talks with partners and exhibitors revealed that too many of them simply aren’t yet prepared to take part in physical events.

“Even though the hybrid concept was very well received by the partners, we had to recognize that Gamescom still comes too early for many companies in the industry due to the required planning reliability,” Koelnmesse chief operating officer Oliver Frese said. “One thing is absolutely clear: All those involved now need planning reliability.  That’s why we’re going for a purely digital Gamescom again this year and, with sufficient lead time, will be able to offer the gaming community an even stronger online event at the end of August 2021.”

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