Steam’s 2020 Autumn Sale was its biggest yet

Steam's 2020 Autumn Sale was its biggest yet

Valve’s latest Steamworks Development blog provides a look at some of the numbers from this year’s Autumn Sale. Normally a footnote compared to the Winter Sale, the Autumn Sale actually featured some pretty decent discounts this year and was apparently “the biggest-ever in terms of revenue for developers and publishers”. Ongoing COVID-19 quarantines in many countries probably helped the sale, which overlapped with a Black Friday and Cyber Monday that saw online shopping up 22 percent according to Adobe Analytics.

Steam’s concurrent user numbers reached almost 24 million, which is “about 7 million more simultaneous users” than the same time last year. Valve also said that, “just shy of a million players bought a game or made a microtransaction on Steam for the very first time”, which is apparently an increase of a third on the same period in 2019. Steam’s new pages dedicated to categories sorted by genre seem to be working, as Valve reports “the genre hub pages drove as many add-to-carts as our front-page highlighted daily deals” during the sale.

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